A pre-event portal supporting a $350 billion commitment to U.S. manufacturing
Overview
Open Call stands as Walmart's largest sourcing event in the U.S., in which more than 900 small- and medium-sized business owners pitch their shelf-ready products to Walmart and Sam's Club buyers. This annual event is a big deal, playing a key role in Walmart's $350 billion commitment to items made, grown, or assembled in the U.S. As a leading force in fostering buyer-supplier engagements and product discovery, ECRM worked exclusively with Walmart to support the Open Call application, registration, and supplier preparation processes.
Role
I was the Principal Designer on the ECRM Open Call support team from 2019-2021. I had the opportunity to design experiences that involved the coordination of supplier outreach, the simplification of the application and registration process, and the easy accessibility to all enterprise information, resources and preparation tools. These enhanced offerings were reexamined and refined annually.
In addition to product design and close collaboration with engineers on design quality assurance, I spearheaded a series of adjustments within ECRM's UI and CSS aimed at seamlessly aligning our design system and components with the distinct identity of the Walmart brand.
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Impact
Refined usability and optimized information hierarchy leading to a significant increase in meeting preparedness rates within a user segment that experienced an 800% growth.
Reduced frustration (rage clicks) within the event registration process by incorporating informative tooltips and intuitive feedback elements, offering users quick, at-a-glance protocols.
Streamlined supplier communication and enhanced brand consistency and voice by implementing email templates featuring standardized language prompts, card patterns and responsive tables.
Improved workflow processes for the design and engineer teams by reducing and documenting touchpoints mandatory for year-over-year turnover.