A virtual meeting platform developed in the wake of COVID-19
Overview
In the wake of COVID-19, ECRM halted all events and travel. With the primary source of revenue temporarily suspended, a rapid pivot became essential.
ECRM opted to create a virtual meeting platform under an established legacy brand, ECRM Connect™. The seamlessly integration of this online application aimed to sustain key revenue streams during periods of uncertainty, while also offering enhanced hybrid solutions for the future.
Background
ECRM serves over 15,000 retail buyers and 200,000 suppliers with over 800,000 products showcased or launched across 180 annual events.
Considered best-in-class, ECRM boasts technology, service and events that deliver unprecedented international exposure, access and opportunities for brands and buyers.
The problem
Users were apprehensive about conducting business in a virtual environment, but willing to consider alternatives. Project parameters were broad and internal pressure was high.
Goals
Offer everything our clients know and love about our in-person events within a virtual environment as soon as humanly possible.
Ensure a positive user experience in which normal business could resume without interruption.
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🔥Spoiler Alert! Read about the team’s reaction time and project success at Forbes.com